The 900-million dollar gorilla: considerations for a big bet gone wrong

(One woman’s humble opinion – please note I am merely an observer and do not work on Microsoft) It’s no secret that Microsoft took an epic $900m writeoff on Surface. Whether exuberance or arrogance, it’s a big number, even given the big players in the market. Even the HTC Facebook launch was a blip. A… Read More The 900-million dollar gorilla: considerations for a big bet gone wrong

Attracting consumers – 4 strategies; 4 outcomes

This is the story of four home improvement giants, Lowes, Build.com, Terrain (owned by Urban Outfitters) and Home Depot, with a little bit of Alternative currency and Loyalty built in.  It is also a review on what drives consumer behavior and why people make interesting decisions. So, I bought a house that needs an upgrade… Read More Attracting consumers – 4 strategies; 4 outcomes

The cult of interesting: why you need to change your business approach

Somehow, based on a recommendation from a friend (we talk about why this is so important as a marketing trend ad infinitum so I won’t bore you with it), I spent 88+ minutes watching an astrophysicist.  Actually if you count the 4 minutes I spent watching the video before this and finding this one, it’s… Read More The cult of interesting: why you need to change your business approach